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In 2022, DirecTV launched a series of commercial ads featuring celebrities participating in sports events. The ads included 'The Wives House' and 'Vampire Diaries' stars Ian Somerhalder and Nina Dobrev tackling the DirecTV Bowl, Matt Bomer in the sixth annual Celebrity Beach Bowl, and a storytime segment recalling Meghan Markle's participation in the DirecTV Beach Bowl in 2006.

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